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alloy.dev \| effective productivity tools

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Alloy.dev is a development shop based in the Pacific Northwest. We cut our teeth building an eBay alternative marketplace in 2007 that grew to become Bonanza.com. A few years later we were named “Best Bootstrapped Startup” by voters in Seattle 2.0. We love building products that serve entrepreneurs, developers, and productivity enthusiasts.

We’re fine being referred to as simply “Alloy” (like our logo), but we hate names that are hard to Google unambiguously, so we’ll generally refer to ourselves as “alloy.dev” when given the chance.

Our products

Alloy.dev currently stewards development of three products (in alphabetical order):

Amplenote

A note taking and todo list app focused on offering the best combination of fast, simple, and end-to-end secure. Our specific passion is helping people figure out and achieve long-term goals. Amplenote provides a simple-but-highly-combinable set of features that allow users to do research while keeping on top of numerous competing priorities in their lives.

Amplenote’s vision of “success” is a world in which people set long-term goals and spend more time working on what is most important to them. It’s a world where urgent tasks are minimized.

Amplenote’s beta went live in early 2019. It has generated considerable attention as the best Roam alternative thanks to being the only app that supports the Zettelkasten Method with backlinking across every desktop and mobile platform.

Bonanza

An ecommerce marketplace that became 2020’s “Best eBay Alternative” (beating out Etsy, Poshmark and Mercari) in the largest seller survey online, conducted by EcommerceBytes. In the past few years, Bonanza has been named a “Best Company to Work For” by Seattle Business Magazine, while CEO Bill Harding was named an Entrepreneur of the Year Finalist by Ernst & Young. We’re passionate about creating opportunities for entrepreneurs to thrive without being beholden to Amazon.

Bonanza’s vision of “success” is a world in which entrepreneurs build a loyal following of repeat customers that return to their store time and time again.

Bonanza went live to customers in 2008.

GitClear

GitClear provides an engineering insights tool built to bring together all the stakeholders on a development team. We focus on providing a single, reliable metric (called “Line Impact”) to help engineering teams understand what work is happening, and how to get more done. We also group similar commits together to speed up code review time.

GitClear’s vision of “success” is a world in which developers have fun reviewing code, and don’t have to suffer through shitty, tech-debt-ridden projects that drain their energy.

GitClear went live to customers in late 2018.

Formative ideas

Alloy.dev was built on the premise that, on a long enough time horizon, truth beats hype. In a world rife with dark patterns and not-customer-centric policies, there will always be a niche for companies that make every reasonable effort to do right by their customers.

Our decision to develop multiple products was inspired by The Snowball by Warren Buffett. Buffett offers a canonical example of how to allocate resources effectively by investing in growth businesses via float generated by existing businesses.

See also this draft essay on the forces drive alloy.dev.

About us

We are a team of about 20 hailing mostly from Seattle. Our expertise is listening to customers and evolving software quickly.

Bill Harding, Programmer/CEO, Founder

Bill is the CEO and Founder of alloy.dev. He has been obsessed by computer programming since 1992, when his parents splurged for a Packard Bell 486SX/33 with 4mb RAM and 310mb of hard drive space. He grew up in a flea-infested trailer with a leaky roof, on a 10 acre farm in a rural Washington town (population 4,300). These details are relevant to explain how, by the time Bill was 13 years old and enrolled in Computer Programming courses at his local community college, he had formed what would become a lifelong belief: that no other hobby would ever be half as interesting as programming computers. The next best entertainment options at that time and place were so incredibly boring by comparison, this truth was inescapable.

For the last 10 years, Bill has overseen Bonanza.com grow from a programming side project into a company that is consistently recommended over Amazon and eBay by sellers participating in the largest annual poll of ecommerce sellers. Bonanza’s efforts have been buoyed by an amazing team that share his conviction for “listening to the customer” and “proving we care through our actions.”

Aside from programming, Bill’s other lifelong passions are measurement and personal productivity. The thrill of measurement stems from it being integral to continuous learning & improvement. Trying to improve without reliable measurement is like trying to drive across the country without a map. To whatever extent it may be possible, it’s ridiculously inefficient. The only thing worse than trying to improve without measurement is trying to improve with unreliable measurement.

Jordan Phillips, Programmer/CTO, Co-Founder

Jordan Phillips is the CTO and Co-Founder of alloy.dev. Jordan met Bill in 2005 while working on the smash hit “Disney Friends,” a Nintendogs clone that sold upwards of 10 copies worldwide. It was programmed real good though, Jordan definitely programmed the heck out of it.

A lifelong learner, Jordan started programming as a teen, writing Perl scripts that created message boards for a then-nascent world wide web. He went on to write C and C++ that could run on the 16mhz, 256kb environment afforded by Nintendo’s Gameboy Advance. He thrives when given the opportunity to bend scarce resources into a joyous user experience.

Jordan is an avid note taker, and enjoys sharing lists with his family. He prefers his IPAs on the piney side.

Greg Braukus, Vice President

Greg joined Bonanza in 2020 wanting to go back to his Seattle roots in a start-up environment - leveraging his 20+ years of experience in Customer Service, Operational Excellence and eCommerce. He is inspired by simplicity, efficiency, and passionate customers. Greg enjoys spending time with his family, Seattle sports, and volunteering to coach his children’s athletic teams. Prior to Bonanza, Greg worked as the Director of Enterprise eCommerce at Terex Corporation. He also held several leadership positions in Operations and Customer Service at Amazon.com and Microsoft. Greg graduated from the University of Washington with a BA in Political Science.